| SEARCH
ENGINE OPTIMIZATION |
Search
Engine Optimization is a marketing tool that when utilized in the proper
manner can produce high rankings within the Search Engine arena. In the
dark ages of the Internet growth you or your Webmaster would simply submit
your site to a Search Engine manually or possibly with a simple software
program. That method no longer applies in the competitive market that
exists on the Internet today. The Search Engines today use small sophisticated
computer programs, called spiders. Another term often used is,
robots. These spiders or robots, are on duty 24/7
constantly surfing the Internet for key words or key word phrases which
are then added to that engine's database. It is our job during this optimization
process of your site, that key words and keyword phrases relating to your
site are visible to these robots and spiders, triggering them
to copy these keywords and/or phrases into their database. This is accomplished
through the use of doorway pages and meta tags. This optimization program
also included the submission of your site to the Search Engine arena.
We will submit your site every two weeks, (according to the rules and
guidlines of each Search Engine), for a period of three months. All of
the above when blended properly will create the visibility or Net
Presence for your site on the Internet.
Our
in house Keyword Analysis program gives us the ability to query the Search
Engines for information regarding how your present keywords relate to
the search words that are constantly used by the person or persons who
are searching the Internet for a particular subject or product. Our program
allows us to search all of the engines for the exact same keyword, (a
typo, mispelled word or different capitalization could change the results
of that search on some engines). This analysis is done prior to the optimization
process in order for us to be able to discuss the problems that we see
and what alternatives are available for you.
Knowing how the various
search engines work is the key to successfully listing a site. We at Advertising-Link
provide a service that, simply put, gets you properly listed in all the
major search engines! This is a laborious task that takes concentration
and understanding. The submissions are placed every two weeks in accordance
with each Search Engines rules and guidelines. You
will receive a complete update as to our progess each and everytime we
perform a task for your site.
We will submit the site as is making no changes. However,
if asked, we will peruse the site and offer an opinion regarding any changes
that we feel will help to increase your Net Presence on the
Internet.
Advertising-Link provides Search Engine Placement services as part of
our advertising package.
Banner
and Link exchanges are imperative to ensure that your website’s
access is available through proliferation around the net. Selecting the
appropriate sites with whom to share links and banners is as important
as the sharing process itself. The only way to properly share Banners
& Links is to understand the net, your business, and the competition.
Taking the time to understand an advertising client’s business is
extremely important when outsourcing the responsibility of sharing of
Banners and Links.
Advertising-Link, through our in house resources, can accomplish an enormous
amount of Banner & Link exchanges throughout the Internet community.
You can specify either a target market that you would like us to pursue,
or, after we have completely researched your site we can discuss with
you what markets we think would be beneficial in generating traffic to
your site. We will never profess to be experts in your particular business
and therefore share our thoughts with you prior to the Banner & Link
sharing process moving forward.
Banner and Link sharing is a long-lasting process which requires communication
with other WebMasters to see if they will accept the sharing with our
client’s website. The term “ongoing process” is an understatement
when it comes to the massive focused effort needed to continually ensure
good Banner & Link exchanges; sharing that stands the test of time.
News
Groups and News Group posting is the often forgotten avenue for obtaining
traffic for your site. The News Group today has been unfairly overshadowed
by the Search Engine popularity. However, they still remain as a powerful
and effective tool for use in the promotion of a Web site when used properly.
Millions
of internet users go to the newsgroups, every day, for information. There
are thousands of NewsServers feeding updates to the newsgroups. Newsgroup
postings and the positioning of the postings change dynamically, daily.
We provide regular postings of your web site to the newsgroups, 3 days
a week! We offer a unique service for dependable Newsgroup Postings; advertisements
in the Adult Newsgroups that contain your Domain Name (URL) to Link directly
to your web site. We post your ads 3 times a week [without fail] into
20+ different newsgroups for each posting, which equates to 60 different
newgroups per week. Our clients enjoy the freedom of knowing that their
web sites are going to be posted to the Adult newsgroups on a regular
basis, essentially guaranteeing that people will know your site exists
whenever they enter the adult newsgroups.
Your ads are dropped into each newsgroup separately, not Cross-posted,
(which is considered SPAM!!!). This means that newsgroup administrators
cannot prevent your posting from appearing on your computer! If you want
to get the most from your advertising dollar then this should be a regular
task. In addition, each time we post advertising-link
will notify you via e-mail when and where your information was posted.
This is your assurance that your investment in our service has been performed
as promised.
Certain
websites can benefit from the posting of pictures to pic-post sites. If
this would benefit your company, we at Advertising-Link will advise you
and include the service as part of our monthly advertising project. A
most difficult experience is the proper posting of a picture or a gallery
of pictures (TGP), on the internet. There are an abundance of CGI (common
gateway interface) software posting programs available in the marketplace.
Should you elect this path and post yourself using such a tool, you will
need to assign an employee to the task of learning the software, using
it, and making it a regular part of their day’s work. The time and
the energy spent in trying to get the programs and scripts in place are
exhausting, still requiring a constant vigil to make sure everything is
running properly. Unfortunately, a great percentage of the time these
programs do not deliver what they promise. In order for Pic and TGP Posting
to work effectively, your content must remain fresh and inviting in order
for them to remain on the sites where you have posted. We accomplish all
of this for you under the Advertising-Link umbrella program. You supply
us with the content and we will place it for you and then constantly monitor
and update it on a monthly basis.
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