SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is a marketing tool that when utilized in the proper manner can produce high rankings within the Search Engine arena. In the dark ages of the Internet growth you or your Webmaster would simply submit your site to a Search Engine manually or possibly with a simple software program. That method no longer applies in the competitive market that exists on the Internet today. The Search Engines today use small sophisticated computer programs, called “spiders.” Another term often used is, “robots.” These “spiders or robots”, are on duty 24/7 constantly surfing the Internet for key words or key word phrases which are then added to that engine's database. It is our job during this optimization process of your site, that key words and keyword phrases relating to your site are visible to these “robots and spiders,” triggering them to copy these keywords and/or phrases into their database. This is accomplished through the use of doorway pages and meta tags. This optimization program also included the submission of your site to the Search Engine arena. We will submit your site every two weeks, (according to the rules and guidlines of each Search Engine), for a period of three months. All of the above when blended properly will create the visibility or “Net Presence” for your site on the Internet.


KEYWORD ANALYSIS

Our in house Keyword Analysis program gives us the ability to query the Search Engines for information regarding how your present keywords relate to the search words that are constantly used by the person or persons who are searching the Internet for a particular subject or product. Our program allows us to search all of the engines for the exact same keyword, (a typo, mispelled word or different capitalization could change the results of that search on some engines). This analysis is done prior to the optimization process in order for us to be able to discuss the problems that we see and what alternatives are available for you.

SEARCH ENGINE SUBMISSION


Knowing how the various search engines work is the key to successfully listing a site. We at Advertising-Link provide a service that, simply put, gets you properly listed in all the major search engines! This is a laborious task that takes concentration and understanding. The submissions are placed every two weeks in accordance with each Search Engine’s rules and guidelines. You will receive a complete update as to our progess each and everytime we perform a task for your site. We will submit the site “as is” making no changes. However, if asked, we will peruse the site and offer an opinion regarding any changes that we feel will help to increase your “ Net Presence” on the Internet.

Advertising-Link provides Search Engine Placement services as part of our advertising package.


BANNER & LINK EXCHANGES

Banner and Link exchanges are imperative to ensure that your website’s access is available through proliferation around the net. Selecting the appropriate sites with whom to share links and banners is as important as the sharing process itself. The only way to properly share Banners & Links is to understand the net, your business, and the competition. Taking the time to understand an advertising client’s business is extremely important when outsourcing the responsibility of sharing of Banners and Links.

Advertising-Link, through our in house resources, can accomplish an enormous amount of Banner & Link exchanges throughout the Internet community. You can specify either a target market that you would like us to pursue, or, after we have completely researched your site we can discuss with you what markets we think would be beneficial in generating traffic to your site. We will never profess to be experts in your particular business and therefore share our thoughts with you prior to the Banner & Link sharing process moving forward.

Banner and Link sharing is a long-lasting process which requires communication with other WebMasters to see if they will accept the sharing with our client’s website. The term “ongoing process” is an understatement when it comes to the massive focused effort needed to continually ensure good Banner & Link exchanges; sharing that stands the test of time.

NEWSGROUPS POSTING

News Groups and News Group posting is the often forgotten avenue for obtaining traffic for your site. The News Group today has been unfairly overshadowed by the Search Engine popularity. However, they still remain as a powerful and effective tool for use in the promotion of a Web site when used properly.

Millions of internet users go to the newsgroups, every day, for information. There are thousands of NewsServers feeding updates to the newsgroups. Newsgroup postings and the positioning of the postings change dynamically, daily.

We provide regular postings of your web site to the newsgroups, 3 days a week! We offer a unique service for dependable Newsgroup Postings; advertisements in the Adult Newsgroups that contain your Domain Name (URL) to Link directly to your web site. We post your ads 3 times a week [without fail] into 20+ different newsgroups for each posting, which equates to 60 different newgroups per week. Our clients enjoy the freedom of knowing that their web sites are going to be posted to the Adult newsgroups on a regular basis, essentially guaranteeing that people will know your site exists whenever they enter the adult newsgroups.

Your ads are dropped into each newsgroup separately, not Cross-posted, (which is considered SPAM!!!). This means that newsgroup administrators cannot prevent your posting from appearing on your computer! If you want to get the most from your advertising dollar then this should be a regular task. In addition, each time we post advertising-link will notify you via e-mail when and where your information was posted. This is your assurance that your investment in our service has been performed as promised.

PIC & TGP POSTING

Certain websites can benefit from the posting of pictures to pic-post sites. If this would benefit your company, we at Advertising-Link will advise you and include the service as part of our monthly advertising project. A most difficult experience is the proper posting of a picture or a gallery of pictures (TGP), on the internet. There are an abundance of CGI (common gateway interface) software posting programs available in the marketplace. Should you elect this path and post yourself using such a tool, you will need to assign an employee to the task of learning the software, using it, and making it a regular part of their day’s work. The time and the energy spent in trying to get the programs and scripts in place are exhausting, still requiring a constant vigil to make sure everything is running properly. Unfortunately, a great percentage of the time these programs do not deliver what they promise. In order for Pic and TGP Posting to work effectively, your content must remain fresh and inviting in order for them to remain on the sites where you have posted. We accomplish all of this for you under the Advertising-Link umbrella program. You supply us with the content and we will place it for you and then constantly monitor and update it on a monthly basis.

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